Hospitality Marketing Solutions from DB&A . . .

Hospitality Industry Consultants Specializing in the Hotel Marketing Strategies since 1979

THE BASICS OF DIRECT SELLING I was very honored when Hospitality Sales and Marketing Association International (www.hsmai.org) asked my permission to put together a two part compendium of my previous published articles (DB&A’s series "Lessons for today’s new generation of hospitality sales professionals") for HSMAI’s October 2009 online inaugural issue of its Marketing Review (Surviving the Recovery: Innovative Tactics for Challenging Times).       - David Brudney HSMAI’s CEO Bob Gilbert wrote in the issue’s "Publisher’s Corner" . . . "Whether you or your team members are new to hospitality sales and marketing or veterans in our industry, I think you will find David Brudney’s "The Basics of Direct Selling" to be something special. David is in his fifth decade of service to the hospitality industry and has a unique perspective on the common denominators for success in hotel sales that we all need to embrace." Read Part I of The THE BASICS OF DIRECT SELLING Read Part II of The THE BASICS OF DIRECT SELLING Note: These are Acrobat PDF files.

DB&A consults regularly for owners, lenders, operators and managers advising clients with recommendations, ideas and opinions on specific ways of improving overall hospitality sales and marketing performance and measurement. Brudney’s research skills produce helpful tools for management in assessing competition, overall hotel market conditions, primary and secondary feeder markets along with invaluable hotel user feedback.

Making Plans . . . Not Promises

David Brudney & Associates produces hands on actionable hotel marketing plans and, in order for owners and management to make certain that dollars are being spent wisely and that staff is meeting expectations, DB&A performs annual and quarterly reviews and evaluations of entire sales and marketing plan and operation.

Put DB&A's Hotel Marketing Expertise to Work for You!

As a veteran professional consultant, company principle, David Brudney has advised developers and lenders, hotel owners and operators, chains and independents, mega-resorts and conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, hotel marketing strategies, structure, direction and execution.

DB&A's area of expertise is sales, marketing and operations and his primary hospitality consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.

Customized Hospitality Marketing Consulting Services:

• Hotel Sales & Marketing operation performance, production, metrics, planning, direction and deployment benchmarking and validation
• Implementation, monitoring; and results measurement Mentoring
• Speaking, facilitating, training
• Dispute resolution, litigation support, expert witness