Brudney's course on the sales and marketing process at Lausanne
Given the dynamics of the current business environment and the battle for market share, it's never been more important for hospitality executives to fully understand the overall sales & marketing process.
David Brudney's 3-day course at EHL in Lausanne July 1-3 is designed exclusively for owners, franchisees, operators, GMs, asset managers, tourism officials, and industry advisors.
For course details on "the sales and marketing process" and registration, please click on the link below.
"If we were having a sales and marketing assessment here at The Broadmoor right now David Brudney would be the guy I would hire. Davidís experience in all facets of sales and marketing is profound and he has a great way of articulating strengths and weaknesses but, most importantly, developing solutions. I had an opportunity to see that first-hand when David did a similar assessment for our Colorado Springs Convention and Visitors Bureau. His work was exceptional."
"Hey, General Managers, There is Hope for This New Generation of Hospitality Sales Professionals!"
Get the most from your "NEXT GEN" sales staff! David Brudney discusses how to attract and retain this human capital so critical to our industry in his April 2008 article
David Brudney & Associates
2938A Luciernaga Street
Carlsbad, CA 92009
Hospitality Marketing Solutions from DB&A . . .
Hospitality Industry Consultants Specializing in the Hotel Marketing Strategies since 1979
Brudney speaks on making a commitment
Face-to-Face Will Never Become Obsolete
"For the record, I am a huge advocate for the use of technology-based communication and selling skills - - when and if appropriate. But there's no doubt in my mind I might no longer be in business were it not for my selective usage of emailing, texting, teleconferencing, webinars and other virtual meetings.
But those business interactions via technology will never replace the value or the R.O.I. of being face to face with customers and prospects.
Face-to-face communication and selling skills - - what I refer to as the traditional, tried and tested, relationship-based skills - - are the very lynchpins used toward establishing business relationships that survive." Read Complete Article
DB&A consults regularly for owners, lenders, operators and managers advising clients with recommendations, ideas and opinions on specific ways of improving overall hospitality sales and marketing performance and measurement. Brudney's research skills produce helpful tools for management in assessing competition, overall hotel market conditions, primary and secondary feeder markets along with invaluable hotel user feedback.
Making Plans . . . Not Promises
David Brudney & Associates produces hands on actionable hotel marketing plans and, in order for owners and management to make certain that dollars are being spent wisely and that staff is meeting expectations, DB&A performs annual and quarterly reviews and evaluations of entire sales and marketing plan and operation.
Put DB&A's Hotel Marketing Expertise to Work for You!
As a veteran professional consultant, company principle, David Brudney has advised developers and lenders, hotel owners and operators, chains and independents, mega-resorts and conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, hotel marketing strategies, structure, direction and execution.
DB&A's area of expertise is sales, marketing and operations and his primary hospitality consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.
I was very honored when Hospitality Sales and Marketing Association International (www.hsmai.org) asked my permission to put together a two part compendium of my previous published articles (DB&A's series "Lessons for today's new generation of hospitality sales professionals") for HSMAI's October 2009 online inaugural issue of its Marketing Review (Surviving the Recovery: Innovative Tactics for Challenging Times). - David Brudney
HSMAI's CEO Bob Gilbert wrote in the issue's "Publisher's Corner" . . .
"Whether you or your team members are new to hospitality sales and marketing or veterans in our industry, I think you will find David Brudney's "The Basics of Direct Selling" to be something special. David is in his fifth decade of service to the hospitality industry and has a unique perspective on the common denominators for success in hotel sales that we all need to embrace."