Hospitality Marketing Solutions from DB&A . . .
Hospitality Industry Consultants Specializing in the Hotel Marketing Strategies since 1979
Brudney joins TV Tourism Panel
David Brudney joined fellow hospitality consulting colleague, Jerry Morrison, as guests on the Roger Hedgecock TV Show February 11th in San Diego. The topic discussed was the impact the mayor's race could have on San Diego's tourism marketing budget and efforts.
Sales & Operations DO Work Together
A rebuttal by David Brudney – January 14, 2014: "Sales and operations will never get along?" Has the author been living and working on Mars?
I had to double-check the date of Steve DiGioia's article "Why sales and operations will never get along" posted last week on Hotel-Online. I thought Steve was writing about sales and operation issues back in the '70s and '80s, but certainly not today.
To be sure, there was always that disconnect between sales and accounting, sales and the front desk, and yes, sales and catering/F&B during my career in hotel sales that spanned the late '60s through the early '80s. And I must admit a mindset did exist in sales back then that putting business on the books was all that mattered . Read Complete Article
DB&A consults regularly for owners, lenders, operators and managers advising clients with recommendations, ideas and opinions on specific ways of improving overall hospitality sales and marketing performance and measurement. Brudney's research skills produce helpful tools for management in assessing competition, overall hotel market conditions, primary and secondary feeder markets along with invaluable hotel user feedback.
Making Plans . . . Not Promises
David Brudney & Associates produces hands on actionable hotel marketing plans and, in order for owners and management to make certain that dollars are being spent wisely and that staff is meeting expectations, DB&A performs annual and quarterly reviews and evaluations of entire sales and marketing plan and operation.
Put DB&A's Hotel Marketing Expertise to Work for You!
As a veteran professional consultant, company principle, David Brudney has advised developers and lenders, hotel owners and operators, chains and independents, mega-resorts and conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, hotel marketing strategies, structure, direction and execution.
DB&A's area of expertise is sales, marketing and operations and his primary hospitality consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.
Customized Hospitality Marketing Consulting Services:
- Hotel Sales & Marketing operation performance, production, metrics, planning, direction and deployment benchmarking and validation
- Implementation, monitoring; and results measurement
- Speaking, facilitating, training
- Dispute resolution, litigation support, expert witness
THE BASICS OF DIRECT SELLING
I was very honored when Hospitality Sales and Marketing Association International (www.hsmai.org)
asked my permission to put together a two part compendium of my previous published articles (DB&A's series "Lessons for today's new generation of hospitality sales professionals") for HSMAI's October 2009 online inaugural issue of its Marketing Review (Surviving the Recovery: Innovative Tactics for Challenging Times).
- David Brudney
HSMAI's CEO Bob Gilbert wrote in the issue's "Publisher's Corner" . . .
"Whether you or your team members are new to hospitality sales and marketing or veterans in our industry, I think you will find David Brudney's "The Basics of Direct Selling" to be something special. David is in his fifth decade of service to the hospitality industry and has a unique perspective on the common denominators for success in hotel sales that we all need to embrace."