Hospitality Marketing Articles from David Brudney
Weighing-in on a broad range of topics related to hospitality sales and marketing . . .

David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA |
As a veteran professional consultant,
David Brudney has advised developers and lenders, hotel owners and operators,
chains and independents, mega-resorts and conference centers, limited service
and B&Bs alike, throughout the U.S. on issues relating to performance
evaluation and enhancement, strategy, structure, direction and execution.
Brudney’s area of expertise is sales, marketing and operations and his
primary consulting work the past 28 years has focused on producing top
line improvement, strategic planning, structure and direction, performance
evaluation, result measurement, research and litigation support.
Brudney’s extensive body of work covering four decades includes hands
on directing, sales and catering department restructuring and redeployment,
strategy and program implementation, production of heavy-actionable marketing
plans, marketing overviews, competitive analyses and user analyses along
with solid credentials in training and teaching.
Brudney has become a prolific writer, who shares his hotel marketing experience regularly in online forums. The articles provided here represent both current articles as well as "timeless" ones that appeared many years ago.
Hospitality marketing related articles provided below represent the latest in each topic category. Select the link provided to view earlier articles in the category.
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Hotel Owners and Operators Expecting Higher Yield from Increases in More Personalized, Direct Selling Expenses - David Brudney
DECEMBER 2007- "Selling" expenses- trade shows, travel, and prospect and client entertainment- grew 9.2 percent in 2006, by far the largest increase of all major cost categories for sales and marketing departments, according to the PKF article. What this information suggests is that maybe hotel owners and operators have rediscovered the importance and value of more personalized direct selling as a means to increasing revenue through higher average daily rates.
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