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David Brudney & Associates
Hospitality Marketing Solutions from David Brudney & Associates
"I believe that I can speak for the whole group in saying that the knowledge we gained is priceless."
Christopher Johnson, Sales Manager, Mission Inn, Riverside, CA
"This is a terrific article and so VERY relevant."
Maureen Callahan, V.P. Marketing, Destination Hotels & Resorts

Hospitality Marketing Articles from David Brudney

Weighing-in on a broad range of topics related to hospitality sales and marketing . . .

David Brudney & Associates- Hospitality Marketing Consultants
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA

As a veteran professional consultant, David Brudney has advised developers and lenders, hotel owners and operators, chains and independents, mega-resorts and conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, strategy, structure, direction and execution. 

Brudney’s area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support. 

Brudney’s extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching. 

Brudney has become a prolific writer, who shares his hotel marketing experience regularly in online forums. The articles provided here represent both current articles as well as "timeless" ones that appeared many years ago.

Hospitality marketing related articles provided below represent the latest in each topic category. Select the link provided to view earlier articles in the category.

Hospitality Sales Fundamentals      spacer

August 2008- The very best hospitality sales professionals I have known over the past four decades have always competed with themselves first. They didn't need monthly or quarterly bonus plans to measure personal performance. Nor did they need corporate or G.M. oversight.


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Today's Sales Department      spacer

April 2008- Anyone who has read my articles over the past few years knows full well the genuine concern I have over the future of hospitality sales professionals.


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Building Client Relationships      spacer

FEBRUARY 2008- I attended a funeral this month for Tom Roberts, a man who had been a client of mine dating back to my previous hotel sales career, and who later became a high-profile labor arbitrator who ruled on some of Major League Baseball’s landmark cases.


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Revenue Management      spacer

DECEMBER 2007- "Selling" expenses- trade shows, travel, and prospect and client entertainment- grew 9.2 percent in 2006, by far the largest increase of all major cost categories for sales and marketing departments, according to the PKF article. What this information suggests is that maybe hotel owners and operators have rediscovered the importance and value of more personalized direct selling as a means to increasing revenue through higher average daily rates.


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Meetings & Groups      spacer

OCTOBER 2007- This new generation of hospitality Sales professionals must deal with a much more sophisticated, knowledgeable and demanding meeting planner.  Never has it been more critical for Sales directors and managers to know their "stuff" and share their knowledge; to master the art of people connecting and to respond quickly and accurately at all times.


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Operations & Investment      spacer

FEBRUARY 2008- One of the most valuable lessons I learned in college was that the only thing constant in life is change. Change is good. But with this change, do we need to abandon the lessons we have learned through experience? Let’s not throw the baby out with the bath water.


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Other Topics      spacer

JUNE 2008- Much will be written and spoken about my friend Mike in the days and weeks that follow. I will leave it to others to write about all of his many distinguished awards and testimonials. This piece is dedicated to the relationship I enjoyed with him.


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