Hospitality Marketing Articles :: Building Client Relationships

Weighing-in on a broad range of topics related to buliding client relationships . . .

David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA

As a veteran professional consultant, David Brudney has advised developers, lenders, hotel owners, operators, chains and independents, mega-resorts, conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, strategy, structure, direction and execution.

Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.

Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching.

Since David Brudney's hospitality career began in 1960 he has experienced first hand that making friendships and maintaining those relationships is very important for most everyone, but for those in sales it is an absolute cornerstone for successful selling. The initial contacts made by today's new generation of hospitality sales professionals represent potential clients and referral sources for a career lifetime.

Brudney has become a prolific writer, who shares his experience in building client relationships regularly in online forums. The articles provided here represent both current articles as well as "timeless" ones that appeared many years ago.