Hospitality Marketing Articles :: Building Client Relationships
Weighing-in on a broad range of topics related to buliding client relationships . . .
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA |
As a veteran professional consultant, David Brudney has advised developers, lenders, hotel owners, operators, chains and independents, mega-resorts, conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, strategy, structure, direction and execution.
Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.
Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching.
Since David Brudney's hospitality career began in 1960 he has experienced first hand that making friendships and maintaining those relationships is very important for most everyone, but for those in sales it is an absolute cornerstone for successful selling. The initial contacts made by today's new generation of hospitality sales professionals represent potential clients and referral sources for a career lifetime.
Brudney has become a prolific writer, who shares his experience in building client relationships regularly in online forums. The articles provided here represent both current articles as well as "timeless" ones that appeared many years ago.
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 Face-to-Face Will Never Become Obsolete - David Brudney
MARCH 2013- For the record, I am a huge advocate for the use of technology-based communication and selling skills - - when and if appropriate. But there's no doubt in my mind I might no longer be in business were it not for my selective usage of emailing, texting, teleconferencing, webinars and other virtual meetings.
Value of Face-to-Face Meetings Resonates Even More Today - David Brudney
OCTOBER 2010- Meeting planners less experienced need reminding of these strong arguments for face-to-face meetings and events. Some will need these talking points as they make their case to senior management.
Established Client Relationships Can Last a Lifetime: New Generation of Hospitality Sales Professionals Lesson #10 - David Brudney
FEBRUARY 2008- I attended a funeral this month for Tom Roberts, a man who had been a client of mine dating back to my previous hotel sales career, and who later became a high-profile labor arbitrator who ruled on some of Major League Baseball’s landmark cases.
Referrals - New Generation of Hotel Sales
Professionals: Lesson #7 - David Brudney
MAY 2007- Show me a successful, highly respected hospitality
Sales professional and I’ll show you someone who has mastered the art of
developing referrals.
Relationship Building - New Generation of Hospitality Sales Professionals Lesson #6 - David Brudney
APRIL 2007- Making friendships and maintaining those relationships
is very important for most everyone, but for those of us in Sales it is
an absolute cornerstone for successful selling.
Stay with the Partner that Brought You to the Dance - David Brudney
APRIL 1984- Let’s all try and remember that after the big events are over those special customers will be gone and we will return to “business as usual." Let’s be sensitive to the needs of all those customers we expect back. They are the ones that “brought you to the dance." We can’t forget them now. If we do, we stand a good chance of losing them for good.
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