Hospitality Marketing Articles :: Meetings & Groups

Weighing-in on topics related to hospitality meeting and group sales . . .

David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA

As a veteran professional consultant of the hospitality industry, David Brudney has advised developers, lenders, hotel owners, operators, chains and independents, mega-resorts, conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance hospitality sales, evaluation and enhancement, strategy, structure, direction and execution.

Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.

Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching.

Brudney's practice takes him into hotels all over the country affording him the opportunity to see first hand that the new generation of hospitality sales professionals must deal with a much more sophisticated, knowledgeable and demanding meeting planner. Never has it been more critical for sales directors and managers to know their business and share their knowledge; to master the art of people connecting and to respond quickly and accurately at all times.

Brudney has become a prolific writer, who shares his hospitality meeting and group sales experience regularly in online forums.