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David Brudney & Associates
Hospitality Marketing Solutions from David Brudney & Associates
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Christopher Johnson, Sales Manager, Mission Inn, Riverside, CA
"This is a terrific article and so VERY relevant."
Maureen Callahan, V.P. Marketing, Destination Hotels & Resorts

David Brudney & Associates
2938A Luciernaga Street
Carlsbad, CA 92009
Phone: 760-994-9266

Hospitality Marketing Articles :: Meetings & Groups

Weighing-in on topics related to hospitality meeting and group sales . . .

David Brudney & Associates- Hospitality Marketing Consultants
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA

As a veteran professional consultant of the hospitality industry, David Brudney has advised developers, lenders, hotel owners, operators, chains and independents, mega-resorts, conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance hospitality sales, evaluation and enhancement, strategy, structure, direction and execution.

Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.

Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching.

Brudney's practice takes him into hotels all over the country affording him the opportunity to see first hand that the new generation of hospitality sales professionals must deal with a much more sophisticated, knowledgeable and demanding meeting planner. Never has it been more critical for sales directors and managers to know their business and share their knowledge; to master the art of people connecting and to respond quickly and accurately at all times.

Brudney has become a prolific writer, who shares his hospitality meeting and group sales experience regularly in online forums.

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June 2013 - Let's hope this newly released report by the U.S. Treasury Inspector General does not trigger the same corporate event cancellation and travel expense cutting that caused so much of the financial damage after American International Group's lavish corporate retreat.

February 2012 - Online, virtual event technology—what does that mean for all of us technology challenged? Well, it’s a meeting wherein speakers, suppliers and participants join via online at the physical, face-to-face venue. Those connected to the event can be anywhere—from Montana to the moon, for that matter.

July 2011 - Restaurants, gas stations, retail clothiers, auto dealerships and yes, even the much-maligned and financially troubled U.S. Postal Service, demonstrate they "get it" - - understanding the value and executing what we call "check building" or "add-ons."

April 2011 - The Great Recession coupled with the AIG Effect not only led to millions of dollars in cancelled or deferred meetings, but also helped push corporate America into the use of new technology as a means of replacing those meetings.

November 2010- More on this return of meeting demand … Readers responded favorably to my last column when I wrote demand is back, group bookings are up and the window for bookings is getting longer.

September 2010- With recent signs indicating a return of demand, how will meeting planners take to the likelihood of hotels scaling back or eliminating altogether those attractive promos and value add-ons?

March 2010- I checked the group room night "vital signs" on two of the large, high-end resorts here in Southern California to verify whether 2009 was as bad as predicted. Both resorts offer similar products-great meeting and banquet space, golf, spa and service-and historically have been 65 percent group houses.

June 2009- Meeting planner guru Joan Eisenstodt responded to my "Meeting Planners and Hotel Suppliers: Let's Be Fair" article of last month calling for "a whole bunch of cooperation" right now in hopes that when we do come out of this recession, "we can do business smarter next time".

May 2009- First, some good news: meeting planners appear to be booking again. Yes, there are definite signs of increased demand in inquiries and booking activity based on a recent cross section survey I conducted with sales directors of group-driven resorts throughout the U.S. western region.

April 2009- Kudos to hotel and tourism industry leadership for its aggressive lobbying efforts at the White House and on Capitol Hill - - along with a timely and smart advertising, public relations, war room response and letter-writing campaign - - in the wake of the AIG fallout and the fact that our industry was not included in the U.S. Government's $780 Billion stimulus package.

OCTOBER 2007- This new generation of hospitality Sales professionals must deal with a much more sophisticated, knowledgeable and demanding meeting planner.  Never has it been more critical for Sales directors and managers to know their "stuff" and share their knowledge; to master the art of people connecting and to respond quickly and accurately at all times.

MAY 2002- The advantages to having a solid group base are significant, but there are some hotels that simply cannot or should not be in the group business market.  Smart owners and operators need to know the difference.

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