PCMA's Hybrid-Meeting Experiment Pays Off
February 2012 - Online, virtual event technology—what does that mean for all of us technology challenged? Well, it’s a meeting wherein speakers, suppliers and participants join via online at the physical, face-to-face venue. Those connected to the event can be anywhere—from Montana to the moon, for that matter.
It's Time to Revisit the Art of "Check-Building" and "Add-Ons"
July 2011 - Restaurants, gas stations, retail clothiers, auto dealerships and yes, even the much-maligned and financially troubled U.S. Postal Service, demonstrate they "get it" - - understanding the value and executing what we call "check building" or "add-ons."
The Time Has Come for Hybrid Meetings
April 2011 - The Great Recession coupled with the AIG Effect not only led to millions of dollars in cancelled or deferred meetings, but also helped push corporate America into the use of new technology as a means of replacing those meetings.
As Meetings Return, Planner Voices Concern - David Brudney
November 2010- More on this return of meeting demand â€¦ Readers responded favorably to my last column when I wrote demand is back, group bookings are up and the window for bookings is getting longer.
Expect Hotels to Pare Back On Perks In 2011 While Implementing Modest Increases In Room Rates - David Brudney
September 2010- With recent signs indicating a return of demand, how will meeting planners take to the likelihood of hotels scaling back or eliminating altogether those attractive promos and value add-ons?
Group Business to Make a Comeback - David Brudney
March 2010- I checked the group room night "vital signs" on two of the large, high-end resorts here in Southern California to verify whether 2009 was as bad as predicted. Both resorts offer similar products-great meeting and banquet space, golf, spa and service-and historically have been 65 percent group houses.
Meeting Planners Pressured by Management, Customers and Members - David Brudney
June 2009- Meeting planner guru Joan Eisenstodt responded to my "Meeting Planners and Hotel Suppliers: Let's Be Fair" article of last month calling for "a whole bunch of cooperation" right now in hopes that when we do come out of this recession, "we can do business smarter next time".
Meeting Planners and Hotel Suppliers: Let's Be Fair - David Brudney
May 2009- First, some good news: meeting planners appear to be booking again. Yes, there are definite signs of increased demand in inquiries and booking activity based on a recent cross section survey I conducted with sales directors of group-driven resorts throughout the U.S. western region.
Time for Hotel Sales Professionals to Lobby Meeting Planners - David Brudney
April 2009- Kudos to hotel and tourism industry leadership for its aggressive lobbying efforts at the White House and on Capitol Hill - - along with a timely and smart advertising, public relations, war room response and letter-writing campaign - - in the wake of the AIG fallout and the fact that our industry was not included in the U.S. Government's $780 Billion stimulus package.
Todayâ€™s Meeting Planner: New Generation of Hospitality Sales Professionals Lesson #8 - David Brudney
OCTOBER 2007- This new generation of hospitality Sales professionals must deal with a much more sophisticated, knowledgeable and demanding meeting planner. Never has it been more critical for Sales directors and managers to know their "stuff" and share their knowledge; to master the art of people connecting and to respond quickly and accurately at all times.
Time to "Group Up"? Maybe, Maybe Not - David Brudney
MAY 2002- The advantages to having a solid group base
are significant, but there are some hotels that simply cannot or should
not be in the group business market. Smart owners and operators need
to know the difference.