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"I believe that I can speak for the whole group in saying that the knowledge we gained is priceless."
Christopher Johnson, Sales Manager, Mission Inn, Riverside, CA
"This is a terrific article and so VERY relevant."
Maureen Callahan, V.P. Marketing, Destination Hotels & Resorts
David Brudney & Associates
2938A Luciernaga Street
Carlsbad, CA 92009
Phone: 760-476-0830
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Hospitality Marketing Articles :: Operations & Investment
Weighing-in on a broad range of topics related to hospitality Operations & Investment . . .
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA |
As a veteran professional consultant of the hospitality industry, David Brudney has advised developers, lenders, hotel owners, operators, chains and independents, mega-resorts, conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance hospitality sales, evaluation and enhancement, strategy, structure, direction and execution.
Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.
Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching.
Numerous changes can be found in today's hotel sales and marketing operations. David Brudney's consulting practice enables him to interact with sales departments across the country where he finds an ever-increasing reliance on technology based selling. Sadly, he finds a near total disregard and disrespect for most of the relationship based selling skills and experience acquired from pre-Internet days.
Brudney is a prolific writer, who shares his hospitality operations and investment experience regularly in online forums. The articles provided here represent both current articles as well as "timeless" ones that appeared many years ago.
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Operations & Investment
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 Change v. Experience: Dilemma Facing Presidential Candidates and Hoteliers - David Brudney
FEBRUARY 2008- One of the most valuable lessons I learned in college was that the only thing constant in life is change. Change is good. But with this change, do we need to abandon the lessons we have learned through experience? Let’s not throw the baby out with the bath water.
Hospitality Leaders Take Note: The Bill Walsh Legacy - David Brudney
AUGUST 2007- Bill Walsh was an extraordinary visionary, communicator
and mentor whose legacy far transcends football and sports in general.
He was a quintessential business model for anyone who manages and motivates
athletes or employees - - especially so today for our hospitality industry.
Site Inspections - New Generation of Hospitality Sales Professionals Lesson #5 - David Brudney
MARCH 2007- Site inspections, for hotels at least, are like
making it to "The Final Four" in college basketball. Much can be
at stake. Expectations are high. Pressure can be enormous.
Mood of Hotel Investors and Operators is Euphoric - David Brudney
FEBRUARY 2007- Although hotel development in China and India
dominated the dialogue, speaker after speaker told the record attendance
of 2,500 at The Americas Lodging Investment Summit (ALIS) in Los Angeles,
that both the U.S. and global economy were good and all agreed that this
was a very good time to be in the lodging business.
Hotel Owners Nightmare: Money Left on the Table - David Brudney
DECEMBER 2006- Hotel Sales departments across the U.S. continue to allow dollars to be left on the table because incoming inquiring phone calls - - calls made
by potential clients planning a group function of some type - - are either
not being handled promptly or correctly or are being ignored altogether.
Managing the Consultant: Careful Not to Doom the Project - David Brudney
SEPTEMBER 2006- Far too many consulting engagements today fail to meet client expectations because the client did not allow the consultant the necessary freedom to
do his/her job successfully.
Owners & Asset Managers: Need Expert Advice, Referral? Ask A Trusted Consultant - David Brudney
MAY 2005- Good consultants know other good consultants, which makes them a wonderful resource for clients. Good consultants make a point of knowing about
other good consultants with different yet complementary disciplines.
Hotel Owners: Better, Worse or About the Same? - David Brudney
DECEMBER 2004- In my professional role as a hospitality consultant and advisor, I get to ask lots of questions of the hotel unit level management team while
conducting a sales and marketing review of a particular hotel, resort or
conference center.
America’s Front Desk Fights Back! - David Brudney
JANUARY 2002- Is the lack of hospitality so many of us have experienced since 911 a new standard for hotels? Are hotel front desks no different from Burger Kings, department stores or airport security? Is the problem
poor wages, training, too many tasks, absentee owners, management neglect,
new customer demands, cost cutting or simply the economic times?
Maybe it’s a combination of all of the above?
Front Desk Fails To Catch America’s Hospitality Spirit - David Brudney
NOVEMBER 2001- Front desk staffs represent the first, last and possibly only opportunity for limited service hotels, in particular, to connect with guests thereby laying the foundation for invaluable repeat business and referrals.
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