Paid Search Producing Positive Results for Hoteliers - David Brudney
August 2011- Paid search advertising is becoming more commonplace by hotel marketers as a cost-effective, high-yielding e-marketing tool to help drive consumers to their respective website booking engines.
That Commitment to Excellence is Harry Mullikinís Legacy - David Brudney
May 2011- It was the summer of 1967 and while the country was heavily polarized over the war in Viet Nam and debating who would be our next president, Lyndon Johnson was due to arrive for a political event at the Century Plaza Hotel in West Los Angeles.
Notes on Hawaii on the Back of an Airline Boarding Pass - David Brudney
SEPTEMBER 2008- My article deals with a very recent Hawaii tourism experience and some additional thoughts. Karen and I just returned from attending a long wedding weekend in Hawaii and our experience with United Airlines could not have been any better. Lasting impressions? The hotel experience was overwhelmed by all of the merchandising. No matter where you turned, there was something new for guests to reach into his/her pockets.
Mike "Shiny" Dimond: One of the Great Hotel Sales Impresarios - David Brudney
JUNE 2008- Much will be written and spoken about my friend Mike in the days and weeks that follow. I will leave it to others to write about all of his many distinguished awards and testimonials. This piece is dedicated to the relationship I enjoyed with him.
Avoided Trips: Memorable Tourism Experiences Lost - David Brudney
MAY 2008- Frustrations with airlines, airports and security lines contributed to U.S. consumers putting off 41 million flights during the past year, according to the Travel Industry Association. TIA claims that those "avoided" trips cost the U.S. economy $26.5 billion over the past 12 months - - including lost sales for airlines and travel related businesses as well as lost tax revenue.
Hotelierís Confession: Second Voyage Confirms There is a Difference in Cruise Experiences - David Brudney
DECEMBER 2007- Though cruises do compete for market share with hotels and resorts, itís true that they also complement the hotel/resort experience probably because a cruise is very much a "floating" hotel. The scenery keeps changing, but itís still a hotel and I am now much more comfortable as a cruise passenger.
Notes from the ALIS Conference - David Brudney
FEBRUARY 2006- I attended The Americas Lodging Investment Summit (ALIS) last month in Los Angeles. It was very upbeat. Everyone seemed to agree
that the lodging industryís "good times" should continue through 2009,
some predicting through 2010 and even longer. Why? Demandís
return is the driving force.
Larry May: The Passing Of Another Hotel Soldier - David Brudney
APRIL 2005- Those of us who had the pleasure of hotel soldiering with Larry these past four decades, will remember him as an innkeeper bigger than life,
a cross between Father Flanagan, Tip OíNeill and Santa Claus.
Letís Put Bush and Kerry Through the RFP Process - David Brudney
OCTOBER 2004- Iím a self-employed consultant for the hospitality industry and just like hundreds of my colleagues and competitors, I donít have the luxury
of campaigning for one job for the next four years. I have to do
that once a week - - sometimes once a day. And if I lose more than
a couple of those, Iím either out of business or I hunker down for some
very lean times.
Bev Kordsmeier, Hyatt Salesí First Lady - David Brudney
APRIL 2004- One of the many tributes to Beverly A. Kordsmeier, who passed away April 8th, wife of Joseph G. Kordsmeier, retired Senior V.P. Sales &
Marketing, Hyatt Hotels & Resorts)
More Theater, Less Zombies - David Brudney
DECEMBER 2000- My "experiences" of late have been nothing to write home about. I donít know about you but Iím getting awfully tired of visiting limited service hotel after limited service hotel - - north, south, east, west,
no matter - - where I find the hotels clean as a whistle, all the facilities
in place but staffs that appear zombie-like.
Where Have All The Mentors Gone? - David Brudney
FEBRUARY 2000- Where have all the mentors gone? Theyíre still around. Those in corporate offices need to step forward. Those retired need inviting back.
Notes Made On A Do
Not Disturb Sign? - David Brudney
JUNE 1997- When are hotel operators going to realize that those of us 45 and older would really appreciate hotels making everything easier to read!
Ď84 Primary Voters Send Message Hoteliers Should Heed - David Brudney
OCTOBER 1984- Meet the "baby boomers," those Americans now aged 35 to 44. J.F. ter Horst writes that these baby boomers "will probably be decisive in determining Americaís political, social and economic direction for the 16 years remaining in the 20th century and well beyond."