Hospitality Marketing Articles :: Revenue Management
Weighing-in on topics related to hospitality revenue management . . .
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA
As a veteran professional consultant, David Brudney has advised developers, lenders, hotel owners, operators, chains and independents, mega-resorts, conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, strategy, structure, direction and execution.
Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support.
Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching.
Revenue management is a process of anticipating hotel occupancy and market demand then determining how it will affect your hotel. Brudney has become a prolific writer, who shares his hospitality revenue management experience regularly in online forums.
Note that articles by other well-known marketing authors and consultants may also be included below. These are offered both to supplement the range of topics covered, and in some cases, to provide a different point of veiw.
Hotel Owners and Operators Expecting Higher Yield from Increases in More Personalized, Direct Selling Expenses
- DAVID BRUDNEY
DECEMBER 2007- "Selling" expenses- trade shows, travel, and prospect and client entertainment- grew 9.2 percent in 2006, by far the largest increase of all major cost categories for sales and marketing departments, according to the PKF article. What this information suggests is that maybe hotel owners and operators have rediscovered the importance and value of more personalized direct selling as a means to increasing revenue through higher average daily rates.
Revenue Management for Dummies (like me) – Part Two - NEIL SALERNO
AUGUST 2006- "Many years ago, a mentor told me that understanding "why" something is done, is far more important than knowing "how" it is done. Knowing "why" gives people the ability to be innovative and the creativity to improve how something is done to get even greater results. Those only knowing "how" are doomed to repeating what they’ve always done.