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David Brudney & Associates
Hospitality Marketing Solutions from David Brudney & Associates
"Thanks again. You were highly professional, and very informative. I am confident that everyone took something away that will help them do their jobs more effectively."
Liana Haines-Smith, DOSM, Le Meridien, Beverly Hills
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David Brudney & Associates
2938A Luciernaga Street
Carlsbad, CA 92009
Phone: 760-994-9266

David Brudney & Associates :: Company Information

David Brudney & Associates- Hospitality Marketing Consultants
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA

Experience That Spans Hospitality Paradigm Shifts

Brudney consults regularly for owners, lenders, operators and managers advising clients with recommendations, ideas and opinions on specific ways of improving overall sales and marketing performance and measurement. Brudney's research skills produce helpful tools for management in assessing competition, overall market conditions, primary and secondary feeder markets along with invaluable hotel user feedback.  He produces hands on actionable marketing plans and, in order for owners and management to make certain that dollars are being spent wisely and that staff is meeting expectations, he performs annual and quarterly reviews and evaluations of entire sales and marketing operations. 

Brudney is called upon at various times to speak or facilitate for clients, bringing in a "fresh set of eyes" and new and different perspectives on hotels and business in general.  He continues to teach classes in hospitality sales and marketing and is a regular lecturer at the UCLA Anderson Graduate School of Management. 

He has successfully performed litigation support engagements at times when disputes between owners and operators required an independent, professional expert to render opinions relating to specific case issues. 

Brudney has distinguished himself over the past 28 years by assisting clients to improve performance by virtue of Brudney's advice and counsel, direction and execution.

Brudney's Hospitality Marketing Background

David M. Brudney is currently the principal of David Brudney & Associates of Carlsbad, CA, a marketing consulting firm specializing in the hospitality industry since its inception in 1979.  As a veteran professional consultant, Brudney has advised developers and lenders, hotel owners and operators, chains and independents, mega-resorts and conference centers, limited service and B&Bs alike, throughout the U.S. on issues relating to performance evaluation and enhancement, strategy, structure, direction and execution. 

Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 28 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support. 

Brudney's extensive body of work covering four decades includes hands on directing, sales and catering department restructuring and redeployment, strategy and program implementation, production of heavy-actionable marketing plans, marketing overviews, competitive analyses and user analyses along with solid credentials in training and teaching. 

David Brudney & Associates- Hospitality Marketing Consultants

Brudney has become an accomplished teacher and speaker at colleges and universities and industry events on subjects relating to hospitality sales and marketing.  He has appeared as an expert witness in disputes between hotel owners/lenders and hotel operators on issues involving marketing and operations. 

Brudney's career in the hospitality industry began in 1960 as a tour escort for Greyhound Highway Tours in San Francisco and following a brief career in commercial broadcasting he became a hotel sales manager.  From 1964 to 1979 he held sales and marketing positions including national sales manager for Westin's Century Plaza Hotel, Los Angeles, director of sales for Westin's North Michigan Avenue Hotel, Chicago, director of sales and marketing, Grand Hyatt San Francisco and western regional sales manager, Hyatt Hotels, Los Angeles. 

He was with Hyatt during its accelerated Regency growth in the '70s and his work experience involved direct sales, pre-opening, multiple unit supervision, regional sales, client junkets, promotions, and corporate development marketing studies.

Education 

Brudney earned a Bachelor of Arts degree in Broadcast and Electronic Communication Arts from San Francisco State University and has successfully completed more than 50 professional development courses in selling, marketing, hotel operations and management during his long career. 

As a teacher, he has designed curriculum and instructed classes in hospitality sales and marketing (and various other related and non-related subjects) throughout the University of California extension program (UCLA and Cal-Berkeley) and the California Community College system for more than 25 years. 

Affiliations 

Brudney is Chair Emeritus of ISHC's Marketing Committee. David was a past board member, and marketing committee chair of the prestigious International Society of Hospitality Consultants (ISHC).  David serves on the BECA Industry Advisory Board, Broadcast and Electronic Communication Arts Department, San Francisco State University. Also, a past member of the AH&LA's marketing committee, past allied member of the California Hotel & Motel Association, past president of the Northern California chapter of the Hotel Sales & Marketing Association International and has served on the advisory board of the Hotel and Restaurant Management School at City College of San Francisco. David is a member of Laguna Strategic Advisors, a business advisor consortium co-founded by Ed Fuller, retired president and managing director of Marriott Lodging.

Professional Activities - Teaching 

Brudney has developed curriculum, instructed classes and produced and conducted seminars on "hospitality industry sales and marketing" for the University of California-Berkeley, UCLA, U.C. Riverside, San Diego State University, Cal Poly Pomona and L.A. Trade Tech since 1975 and holds a lifetime teaching credential with The California Community Colleges.  He has appeared frequently as a guest lecturer at UCLA's Anderson Graduate School of Management and he developed the curriculum and taught the inaugural marketing and sales management classes as part of the California Tourism Industry Association and U.C. Berkeley's "The Berkeley Series in Travel and Tourism Management" program. 

New international teaching and speaking engagements:

  • David will be teaching a course on the sales and marketing process as part of Ecole Hospitality Lausanne's Executive Education summer program in Switzerland, July 1-3, 2013.
  • David will also be a guest speaker at The Symposium of Congress and Events, hosted by COTELCO, the Colombia Hotel & Tourism Association, in Medellin, Colombia, October 3, 2013.

About David Brudney & Associates

David M. Brudney has become a charter member of Laguna Strategic Advisors and was a founding member of the International Society of Hospitality Consultants. Brudney is a veteran sales-and-marketing professional concluding his fifth decade of service to the hospitality industry. Brudney advises lodging owners, lenders, asset managers and operators about hotel sales and marketing best practices and standards of care, and conducts reviews of sales-and-marketing operations throughout the world. Brudney is a professional speaker, teacher, mentor and sales trainer. Previously, Brudney held sales and marketing positions with Hyatt, Westin and Marriott.

Contact:  David M. Brudney, Principal
David Brudney & Associates
Carlsbad, CA 92009
Phone:  760-994-9266
Email David Brudney
Web Site:   www.DavidBrudney.com

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