David Brudney & Associates :: Company Information
David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA
Experience That Spans Hospitality Paradigm Shifts
Brudney consults regularly for owners, lenders, operators and managers
advising clients with recommendations, ideas and opinions on specific ways
of improving overall sales and marketing performance and measurement. Brudney's
research skills produce helpful tools for management in assessing competition,
overall market conditions, primary and secondary feeder markets along with
invaluable hotel user feedback. He produces hands on actionable marketing
plans and, in order for owners and management to make certain that dollars
are being spent wisely and that staff is meeting expectations, he performs
annual and quarterly reviews and evaluations of entire sales and marketing
Brudney is called upon at various times to speak or facilitate for clients,
bringing in a "fresh set of eyes" and new and different perspectives on
hotels and business in general. He continues to teach classes in
hospitality sales and marketing and is a regular lecturer at the UCLA Anderson
Graduate School of Management.
He has successfully performed litigation support engagements at times
when disputes between owners and operators required an independent, professional
expert to render opinions relating to specific case issues.
Brudney has distinguished himself over the past 28 years by assisting
clients to improve performance by virtue of Brudney's advice and counsel,
direction and execution.
Brudney's Hospitality Marketing Background
David M. Brudney is currently the principal of David Brudney & Associates
of Carlsbad, CA, a marketing consulting firm specializing in the hospitality
industry since its inception in 1979. As a veteran professional consultant,
Brudney has advised developers and lenders, hotel owners and operators,
chains and independents, mega-resorts and conference centers, limited service
and B&Bs alike, throughout the U.S. on issues relating to performance
evaluation and enhancement, strategy, structure, direction and execution.
Brudney's area of expertise is sales, marketing and operations and his
primary consulting work the past 28 years has focused on producing top
line improvement, strategic planning, structure and direction, performance
evaluation, result measurement, research and litigation support.
Brudney's extensive body of work covering four decades includes hands
on directing, sales and catering department restructuring and redeployment,
strategy and program implementation, production of heavy-actionable marketing
plans, marketing overviews, competitive analyses and user analyses along
with solid credentials in training and teaching.
Brudney has become an accomplished teacher and speaker at colleges and
universities and industry events on subjects relating to hospitality sales
and marketing. He has appeared as an expert witness in disputes between
hotel owners/lenders and hotel operators on issues involving marketing
Brudney's career in the hospitality industry began in 1960 as a tour
escort for Greyhound Highway Tours in San Francisco and following a brief
career in commercial broadcasting he became a hotel sales manager.
From 1964 to 1979 he held sales and marketing positions including national
sales manager for Westin's Century Plaza Hotel, Los Angeles, director of
sales for Westin's North Michigan Avenue Hotel, Chicago, director of sales
and marketing, Grand Hyatt San Francisco and western regional sales manager,
Hyatt Hotels, Los Angeles.
He was with Hyatt during its accelerated Regency growth in the '70s
and his work experience involved direct sales, pre-opening, multiple unit
supervision, regional sales, client junkets, promotions, and corporate
development marketing studies.
Brudney earned a Bachelor of Arts degree in Broadcast and Electronic
Communication Arts from San Francisco State University and has successfully
completed more than 50 professional development courses in selling, marketing,
hotel operations and management during his long career.
As a teacher, he has designed curriculum and instructed classes in hospitality
sales and marketing (and various other related and non-related subjects)
throughout the University of California extension program (UCLA and Cal-Berkeley)
and the California Community College system for more than 25 years.
Brudney is Chair Emeritus of ISHC's Marketing Committee. David was a
past board member, and marketing committee chair of the prestigious International
Society of Hospitality Consultants (ISHC). David serves on the BECA
Industry Advisory Board, Broadcast and Electronic Communication Arts Department,
San Francisco State University. Also, a past member of the AH&LA's
marketing committee, past allied member of the California Hotel & Motel
Association, past president of the Northern California chapter of the Hotel
Sales & Marketing Association International and has served on the advisory
board of the Hotel and Restaurant Management School at City College of
San Francisco. David is a member of Laguna Strategic Advisors, a business advisor consortium co-founded by Ed Fuller, retired president and managing director of Marriott Lodging.
Professional Activities - Teaching
Brudney has developed curriculum, instructed classes and produced and
conducted seminars on "hospitality industry sales and marketing" for the
University of California-Berkeley, UCLA, U.C. Riverside, San Diego State
University, Cal Poly Pomona and L.A. Trade Tech since 1975 and holds a
lifetime teaching credential with The California Community Colleges.
He has appeared frequently as a guest lecturer at UCLA's Anderson Graduate
School of Management and he developed the curriculum and taught the inaugural
marketing and sales management classes as part of the California Tourism
Industry Association and U.C. Berkeley's "The Berkeley Series in Travel
and Tourism Management" program.
New international teaching and speaking engagements:
- David will be teaching a course on the sales and marketing process as part of Ecole Hospitality Lausanne's Executive Education summer program in Switzerland, July 1-3, 2013.
- David will also be a guest speaker at The Symposium of Congress and Events, hosted by COTELCO, the Colombia Hotel & Tourism Association, in Medellin, Colombia, October 3, 2013.
About David Brudney & Associates
David M. Brudney has become a charter member of Laguna Strategic Advisors and was a founding member of the International Society of Hospitality Consultants. Brudney is a veteran sales-and-marketing professional concluding his fifth decade of service to the hospitality industry. Brudney advises lodging owners, lenders, asset managers and operators about hotel sales and marketing best practices and standards of care, and conducts reviews of sales-and-marketing operations throughout the world. Brudney is a professional speaker, teacher, mentor and sales trainer. Previously, Brudney held sales and marketing positions with Hyatt, Westin and Marriott.
Contact: David M. Brudney, Principal
David Brudney & Associates
Carlsbad, CA 92009
Email David Brudney
Web Site: www.DavidBrudney.com