Hospitality Sales & Marketing Services
"We live by relationships with support from technology"
Chris White, Chairman, Krisam Group & Global Event Partners
Experience That Spans Hospitality Paradigm Shifts
David Brudney’s extensive body of work in the hospitality industry covers four decades, and includes hands on management of marketing, direct sales and catering departments; strategic planning, positioning, staffing, deployment, training, mentoring, coaching and monitoring and measuring production and performance during his near 15 years with Hyatt, Westin and Marriott.
Brudney's primary consulting work has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation, result measurement, research and litigation support. Brudney has distinguished himself during his 29 year hospitality marketing consulting career by assisting clients to improve performance by virtue of Brudney's sound advice and counsel, direction and execution.
David's body of consulting work has resulted in an impressive portfolio of hotels and resorts whose owners and asset managers have received value from DB&A).
Customized Hospitality Marketing Consulting Services:
- Hotel Sales & Marketing Report Card
Are you sure you or your staff can properly evaluate your sales teams' readiness for these difficult times? Do they really know what questions to ask? DB&A knows what to ask and evaluate, and has the experience to do it. DB&A will review your hotel's marketing plan, deployment, website, alliances, sales metrics, biz on the books, and more, before "parachuting in" to do the on-site and face-to-face interviews and evaluations that are needed. [ Details ]
- Sales & Marketing operation performance, production, metrics, planning, direction and deployment benchmarking and validation
Brudney's area of expertise is sales, marketing and operations and his primary consulting work the past 29 years has focused on producing top line improvement, strategic planning, structure and direction, performance evaluation and results measurement. [ Details ]
- Customized Sales Workshops
Brudney has developed a unique template for sales, catering and conference service associates for understanding and guidance in selling in today's new business paradigm. Elements include new market intelligence tools, meeting and event planner hot buttons, technology based v. relationship based selling skills plus shared tips on keeping prospects engaged, account "drilling", selling "up" and classic closing techniques. [ Details ]
- Coaching & Mentoring
Brudney's lifelong commitment to education, highlighted by his 25 years of instructing classes throughout the University of California Extension and California Community College systems - - together with his four decades as a hospitality industry marketing professional, has enabled him to develop sound business-tested coaching and mentoring skills. A portion of Brudney's practice is devoted to in-person and online mentoring of young, aspiring sales professionals [ Details ]
- Speaking, Facilitating, Training
Brudney is called upon at various times to speak or facilitate for clients, bringing in a "fresh set of eyes" and new and different perspectives on
hotels and business in general. He continues to teach classes in hospitality sales and marketing and is a regular lecturer at the UCLA Anderson
Graduate School of Management. [ Details ]
- Dispute resolution, litigation support, expert witness
Brudney has successfully performed litigation support and expert witness services at times when disputes between owners and operators required an independent, professional expert to render opinions and rebuttal arguments relating to specific case issues. [ Details ]
About David Brudney & Associates
David M. Brudney has become a charter member of Laguna Strategic Advisors and was a founding member of the International Society of Hospitality Consultants. Brudney is a veteran sales-and-marketing professional concluding his fifth decade of service to the hospitality industry. Brudney advises lodging owners, lenders, asset managers and operators about hotel sales and marketing best practices and standards of care, and conducts reviews of sales-and-marketing operations throughout the world. Brudney is a professional speaker, teacher, mentor and sales trainer. Previously, Brudney held sales and marketing positions with Hyatt, Westin and Marriott.
Contact: David M. Brudney, Principal
David Brudney & Associates
Carlsbad, CA 92009
Email David Brudney
Web Site: www.DavidBrudney.com