Customized Sales Workshops for Hospitality & Other Industry

"This workshop was an eye-opening excellent experience enjoyed by all! All ideas and customized strategies will be implanted in the everyday sales operation and sales meetings. Key selling techniques and the "reversed" marketing plan will be exercised". Anonymous Workshop Attendee Evaluation

Hospitality marketing strategies delivered with honest candor, deep passion, classic anecdotes, compelling arguments and the right touch of humor.

Brudney has developed a unique template for sales, catering and conference service associates for understanding and guidance in selling in today's new business paradigm. Elements include new market intelligence tools, meeting and event planner hot buttons, technology based v. relationship based selling skills plus shared tips on keeping prospects engaged, account "drilling", selling "up" and classic closing techniques.

Brudney uses an engaging manner and puts his audiences at ease quickly, drawing upon past experiences as a child actor, baseball player, tour escort, radio and television newsman and teacher prior to his distinguished career as a hotel sales and marketing director and today as a professional management and marketing consultant.

Brudney is a masterful storyteller who has regaled audiences worldwide with his most welcomed style of honest candor, deep passion, classic anecdotes, compelling arguments and always with the right touch of humor. He never fails to get his audiences to think nor to come away with something with which to relate.

Wide Range of Audiences

While Brudney's primary focus is sales workshops for his hotel, resort, conference center and restaurant clients, he is frequently engaged to provide custom sales workshops for non-hospitality professional clients such as physicians, dentists, attorneys, accountants and designers along with manufacturing companies.

Brudney's Topics

Brudney's topics cover a wide range of issues dealing with all aspects of sales and marketing, management, leadership and mentoring. A sample of topics from recent speeches, seminars, presentations and interviews include:

• Guest lecturer, The School of Hospitality Business, Michigan State University, East Lansing, MI, October/November 2008
• "Selling in Today’s New Business Paradigm," Ardent Hotel Advisors, Boise, ID, April 2008
• "A Professional Hospitality Selling Workshop," The Grove Hotel, Boise, ID, April 2008
• "Sales Workshop," Mission Inn & Spa, Riverside, CA, February 2008
• "Meetings & Conventions Database Assessment & Prioritization," Greenville Convention & Visitors Bureau, Greenville, SC, January 2008
• "Winning Teams Attract Sell Out Crowds," Washington State Hotel & Lodging Assn. Annual Convention, Spokane, WA, October 2007
• "Maximizing Your Home Field Advantage," Washington State Hotel & Lodging Assn. Annual Convention, Spokane, WA, October 2007
• "General Managers Taking Ownership of Sales," Ayres Hotels of So. CA Leadership Meeting, Costa Mesa, CA, October 2007
• "Selling in a New Business Paradigm," Ayres Hotels & Suites Leadership Meeting, Costa Mesa, CA, October 2007
• "Sales Training Presentation for G.M.s," Ardent Hotel Advisors, San Diego, CA, October, 2006
• "Developing & Updating Your Competitive Set", Destination Marketing Organization Uiversity (DMOU.com Teleseminars), Madison, WI, September 2006
• "Sharing Professional Sales Prospecting Tips", Facilitator, International Society of Hospitality Consultants, San Diego, CA, October 2005
• "What's New, What's Next in Sales & Marketing," Dow Hotel Company Senior Management meeting, Anaheim, CA, August 2005
• "Managing Today's Sales Team", Pacific Valley Investors Hotel Group Management Retreat, Lake Tahoe, CA, June 2005
• "Professional Sales Workshop," telephone selling skills, effective use of voicemails, working with gatekeepers and screeners, Jenny Craig, 2004-2005
• "Professional Sales Workshop," Wyndham Hotel, Wilmington, DE, July 2004
• "Professional Sales Workshop," Seattle Renaissance Hotel, Seattle, WA, August 2004
• "Thinking Outside the Box! Best Practices from Tourism Vancouver," International Association of Convention & Visitors Bureaus, Boston, MA, July 2004
• "Memphis Destination Sales & Marketing Review," Memphis Hotel & Lodging Assn., Memphis Convention & Visitors Bureau and Memphis Cook Convention Center, Memphis, TN, March 2004
• "Backyard Basics/Neighborhood Marketing," Westin Hotel, Pasadena, CA, May 2003
• "Backyard Basics/Neighborhood Marketing" Hunter Hotel Investment Conference, Atlanta, GA, March 2003
• "Marketing Your Professional Practice," International Society of Hospitality Consultants Annual Conference, Montreal, Canada, Sept. 2002
• "Professional Sales Workshop", Northwoods Resort & Conference Center, Big Bear Lake, CA, July 2002
• Produced and moderated panel on "Marketing Resources, Are Independents Leveling the Playing Field?", International Society of Hospitality Consultants annual conference, Santa Fe, NM, October 2001
• "Conducted 4-hour professional selling workshop,"Return to That Zone," Kinseth Hospitality Companies national sales meeting, Overland Park, KS, March 2001
• "Road to Success 2001, Building a 'Toolbox' for a Successful Career," Cal Poly, Pomona, Collins Hotel & Restaurant School, Pomona, CA, January 2001
• "Primer on today's hotel G.M., sales & marketing director", Wilmer Communications, Seattle, WA, January 2001
• "Neighborhood Marketing," California Lodging Industry Association Annual Educational Conference, Santa Clara Westin, Santa Clara, CA, September 2000
• Conducted half-day "professional selling workshop retreat," Sales, Catering, senior management, Beverly Hills Nikko Hotel, CA, January 1999
• Conducted 2-day "professional selling workshop," Sales and Catering departments, Beverly Hills Nikko Hotel, Indian Wells, CA, July 1997

Audiences

A sample of clients for whom Brudney has appeared as a professional speaker, facilitator, seminar presenter and lecturer:

• Ireland Tourism and Hotel Think Tank, Dublin, Ireland
• "The Peabody Group," Memphis, TN
• The Galt House Hotel, Louisville, KY
• Glenborough Hotel Group, San Mateo, CA
• Omni Los Angeles Hotel & Centre, Los Angeles, CA
• Peninsula Breakfast Club, Palos Verdes, CA
• CIGNA Services, Lafayette Hill, PA
• Kirk Plastic, Rancho Dominguez, CA
• California State Polytechnic University, School of Hotel and Restaurant Management’s Professional Development Institute, Advanced Executive Management Series
• Hotel Sales & Marketing Association International, "Los Angeles, CA, Monterey, CA, San Francisco, CA and Lake Tahoe, CA"
• Choice Hotels/Hotel & Motel Management Seminar for the Taiwanese Innkeepers of Southern California
• Sea Wake Resorts, Inc., Clearwater Beach, FL
• Arizona Restaurant Association Annual Convention
• Westin’s St. Francis Hotel, San Francisco, CA
• The Peabody Hotel, Orlando, FL
• Eugene/Springfield, OR Visitors and Convention Bureau
• Zusman, Cameron & Watters
• Roy T. Yanase, D.D.S., A Professional Corporation
• UCLA’s Anderson Graduate School of Management
• University of California at Riverside
• University of California at Berkeley
• Beverly Hills Nikko Hotel

About David Brudney & Associates

David M. Brudney, ISHC, is a veteran hospitality sales and marketing professional concluding his fourth decade of service to the hospitality industry. Brudney advises lodging owners, lenders, asset managers and operators on hotel sales and marketing "best practices" and conducts reviews of hospitality (as well as other industry) sales and marketing operations throughout the U.S. and overseas. The principal of David Brudney & Associates of Carlsbad, CA, a sales and marketing consulting firm specializing in the hospitality industry since 1979, Brudney is a frequent lecturer, instructor and speaker. He is a charter member of International Society of Hospitality Consultants. Previously, Brudney held hospitality sales and marketing positions with Hyatt, Westin and Marriott.

Contact:  David M. Brudney, ISHC, Principal
David Brudney & Associates
Carlsbad, CA 92009
Phone:  760-476-0830
Fax:  760-476-0860
Email David Brudney
Web Site:   www.DavidBrudney.com